Smart Meter Bidding Project in Malaysian Market: Build High-quality Products and Increase Delivery Speed to Expand Market Share
1. Seize the opportunity to quickly open the Malaysian market
In 2018, Sanxing Medical Electric entered the Malaysian market for the first time and participated in the international bidding project for smart meters of the Tenaga Nasional Berhad (TNB) in Malaysia; this project is the second public bidding for the 8 million smart meters renewal project of the TNB, which bridges a market gap of 'no qualified products, mature customer resource and historical supply records' in the Malaysian market for Sanxing Medical Electric.
With more than 30 years of electricity meter technology advantages and rich project experience, Sanxing Medical Electric quickly established a project team to discuss with customers face-to-face based on market conditions and bidding requirements, and check the contents of bidding documents item by item, confirm customers' final product needs and rapidly develop products that meet customer needs.
Although it participated in this project for the first time, Sanxing Medical Electric still stood out in the fierce industry competition and successfully entered the Malaysian market by relying on its internationalization, professional teams and cutting-edge products, etc.
2. Make concerted efforts to double the market share
Compared with other suppliers, Sanxing Medical Electric quickly met the order demand of the TNB in Malaysia with the best product quality and the fastest delivery speed; in 2021, our company successfully won two additional orders, and its total direct purchase amount reached 270% of the original contract amount, doubling its former market share and becoming one of the leading suppliers in the Malaysian market.
The successful bidding of this project was undoubtedly the result of the joint efforts of the whole team, which was mainly reflected in the following aspects: the technical research and development team worked overtime for many months to quickly overcome the problem of joint commissioning of the third-party Trilliant system, the production quality assurance team conducted in-depth research and actively cooperated with other departments to ensure the accurate implementation of each process and strictly control all quality problems. Based on these, Sanxing Medical Electric is committed to providing the best quality and service in every link, so as to meet customer needs and satisfaction to the greatest extent.
3. Work together to create a brilliant tomorrow
Since 2018, Sanxing Medical Electric and its partners have been working together to expand the Malaysian market and are determined to make greater progress. In order to meet the needs of the TNB in Malaysia more quickly, Sanxing Medical Electric had actively provided training and assistance to the customer team, mainly in the following aspects: provided technical training to customers for many times to guide them to use the products, and ensured that customers understand our products, taught customers how to construct their local plants, accelerated the progress of plant construction, and sent professional personnel to provide guidance and on-site assistance to customers.
Today, the cooperative customer has developed from a small-scale team of five people to a professional team integrating departments such as technology R&D, after-sales, and logistics departments; at the same time, the construction progress of the customer's localized workshop has been greatly accelerated, and the localized assembly line has been built, and a series of inspection processes such as general inspection and factory setting can be completed independently.